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Europe 1 Morning Show: Every day, Jean Zeid presents the latest innovations. This Thursday, he showcased our initiative MATERRUP Low-Carbon Cements, which promotes construction with a #positive impact.


Jean Zeid presents "positive initiatives" on Europe 1's morning show and highlights our immediate solution of resilient cement. :


🗨️ JD : « It went so fast. »


🗨️ D: "The idea of the two brothers to develop this cement based on raw clay, and especially endowed with the same performance as conventional cement."


🗨️ JD: "A cement plant without a chimney or furnace, everything is done cold with local and recycled clay."


🗨️ JD: "Budget-wise, it doesn't cost more."  


🙏 Thanks to the entire Europe 1 Morning Show team and Europe 1, especially to Jean Zeid, Alexandre Le Mer & Ombline Roche: We remain #committed to continuously acting with our teams and partners to do better with less.


📻 Find the complete segment here : https://www.europe1.fr/emissions/initiative-a-impact/materrup-du-ciment-fabrique-a-base-dargile-4238324

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